IBEAM

iBEAM (Innovations in Business, Entrepreneurship & Marketing)

The two year marketing program allows students to explore the marketing process, and the psychology behind purchasing decisions. Students will gain an understanding in communication and management skills. The course covers economics and global trade through the eyes of both consumers and producers. They are able to apply what they have learned in the classroom to our school-based enterprise the Topper Shoppe. Students can easily transfer the skills they have acquired in the marketing program to any future endeavor.

Program Path:

  • Exploratory Classes
    • American Advertising
    • Fashion & Retail Merchandising
    • Sports Marketing
    • Intro to Personal Finance
  • Year 1
    • iBEAM I (Full year)
  • Year 2
    • iBEAM II (Full year)

Please note students can also receive an economics credit by taking this class which fulfills SHS graduation requirements.

Post-Secondary Agreements:

  • Marketing 1 has dual enrollment with Central Maine Community College (3
    credits for Business 101)

Licenses, Certificates, and Affiliations:

  • Hubspot (3 certifications)

What You'll Learn

  • Fundamental business/marketing
  • Economic concepts
  • Free enterprise system
  • Legal and ethical issues concerning business organizations
  • Selling, advertising and promotions
  • Market research
  • E-Commerce
  • Business management
  • Career development

Career Opportunity

  • Entrepreneur
  • Public Relations
  • Advertising
  • Sales Executive
  • Copywriter/Designer
  • Fashion Marketing
  • Retail SalesPerson/
  • Manager
  • Marketing Researcher
  • Promotions Manager
  • Trade Show/Event
  • Manager
  • Direct Marketing
  • Manager
  • Merchandise/Buyer
  • International Business

Mrs. Desi Brown

MRS. DESI BROWN

Experience:

  • 14 years teaching at Somersworth High School Career Technical Center
  • 9 years coordinating the summer competencey recovery program here at SHS

Education/Credentials:

  • Certified Teacher with an endorsement in Marketing from the Department of Education
  • Masters Degree in Marketing - Southern New Hampshire University

Other Interests:

  • Volunteering with 3 Dogs Rescue in Berwick ME.  Ms. Brown has fostered over 100 dogs and coordinates adoptions.  Her favorite thing is to work the animal transports and help welcome all of the dogs and puppies to New England

 

Email: [email protected]

MARKETING COMPETENCIES


Innovations in Business, Entrepreneurship & Marketing Innovations in Business, Entrepreneurship & Marketing Innovations in Business, Entrepreneurship & Marketing Innovations in Business, Entrepreneurship & Marketing
Innovations in Business, Entrepreneurship & Marketing Innovations in Business, Entrepreneurship & Marketing Innovations in Business, Entrepreneurship & Marketing Innovations in Business, Entrepreneurship & Marketing
Innovations in Business, Entrepreneurship & Marketing Innovations in Business, Entrepreneurship & Marketing Innovations in Business, Entrepreneurship & Marketing Innovations in Business, Entrepreneurship & Marketing
Innovations in Business, Entrepreneurship & Marketing Innovations in Business, Entrepreneurship & Marketing Innovations in Business, Entrepreneurship & Marketing